Book Review: The Great Game of Networking

As a Future Guru, you know networking is vital to your professional growth. Yet the majority of us are stumped in how to and where to practice this mysterious art. Even seeking out information on networking can be daunting…Amazon.com has over 40,000 books on the topic!

So if you’re looking for a simple, straight-forward book on this topic, I would recommend The Great Game of Networking by Dr. Burt Smith – affectionately known as Dr. Burt. I received Dr. Burt’s book when I joined the Oklahoma City chapter of the American Marketing Association, of which Dr. Burt is an active member. (Disclaimer: I have met Dr. Burt, but it was only after reading the book and establishing my positive review. My review is unbias!)

Although I received a free copy with my AMA membership, I’d glady spend the $12.95 on this book. Here’s why I think it’s worthwhile and why I think you will too:

1. It’s an easy read at 110 pages.

2. It convinces you it is important to network.

3. It covers everything from appearance to follow-up.

4. It offers practical exercises to apply at your next networking event.

Even if this book isn’t for you, I encourage you to find a few that suit your needs and reading style.  Reading about your industry, researching hot topics, and brushing up your professionalism skills are important ingredients to creating career magic.

Sorry FGs – studying didn’t end when you picked up that diploma. So let’s get to it!